Digital Marketing


Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.

On completion of the course the students will be well versed in the following areas:-

  • Search Engine Optimization (SEO)
  • Social Media
  • Online Advertising
  • Web Analytics
  • Data Visualization

Job and role descriptions for digital marketing:-

  • Analytics Manager
  • CRM and Email marketing Manager
  • Digital Agency Account Manager and Sales Director
  • Copywriter
  • Digital Marketing Manager and Web Manager
  • E commerce Manager
  • PPC Search Manager
  • Search Manager / SEO Manager